Deal with death? There is an app for that | Smart Switch: Personal Finance
Liz Weston, CFP® Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman were having trouble getting venture capitalists to invest in their end-of-life planning app, Lantern. Potential business partners were also skeptical. “We were hearing, ‘Oh, this is really a niche problem,’ which I think is pretty funny,” says Eddy. “Death is literally the only … Read more